‘Video marketing’ has been a content marketing buzzword for the past few years. Now that the medium has been around for a while, it’s a good time to look at what’s working, what’s not and where video can fit into your marketing strategy. 2020 Stats on...
“What’s the best length for a corporate video?” It’s one of the first questions businesses ask us. The simple answer is… it’s complicated! The best corporate video length is determined by many different factors including: The type of product or service you...
When drones soared onto the scene a few years ago, professional photographers and videographers were quick to snap them up and start capturing sweeping aerial footage. But so was everyone else. Because anyone can own and operate a drone, there’s an array of...
Some businesses have an about us page to share the unique experience, values and capabilities they offer their customers. Others are cranking it up a notch, and turning the company’s about us page into an about us video. What is an ‘about us’ video?...
While a pink sky might be a sailor’s delight, it’s all about the gold light for photographers. The hour just after sunrise and just before sunset provides a warm golden colour to photos and videos. The word ‘hour’ is a little deceiving as the ideal light conditions...
In 2019, if video isn’t part of your content marketing strategy then you are already way behind many of your competitors. If you want to attract new followers and and increase engagement on your social channels, your video needs to stop people mid-scroll. So how do...
