Epigroup involvement: Epistudios, Episafe, Epihub
The purpose of our own re-structuring and re-branding was to align our outward facing brand identity to better reflect what it is we actually do – our service offerings. Previously we have operated solely under the Episafe umbrella, however, this doesn’t truly reflect our offerings with our multimedia and software divisions having now grown a life of their own extending outside of the safety scope.
Services and Solutions Provided:
Structure. The first key step was establishing Epigroup as the parent company under which our 3 divisions would operate. Through our new structure, Epigroup would become the organisational core and contain our high level strategy, purpose and methodologies – this would then flow down through our 3 divisions in Episafe, Epistudios, and Epihub. While our 3 divisions are unique, it was very important to keep them aligned with a common purpose; ‘making things easier’. Each division is complementary to the others, however, can operate independently based on client requirements.
Brand. Once we’d established the new structure and core capabilities within each division – we could set about the creative process. First was our new logo. Epigroup is about a mindset, therefore, a reference to the human brain was a logical starting point. The human brain also symbolises many of our philosophical underpinnings based on the work of great thinkers such as Daniel Pink, Simon Sinek and Jim Collins, all of whom base their research on human psychology. In its simplest form, Epigroup is about being connected by common purpose and mindset, and having unique skills that contribute towards this. Therefore, we decided that our logo would contain 3 key elements – a brain, a connection point, and a unique colour to define each division. It also had to be clean and bold and be the embodiment of our value for simplicity. After much trial and error, and numerous brainstorm and white-board sessions, it finally clicked into place and the Epigroup, Episafe, Epistudios and Epihub logos and colour-sets were finalised.
Website. Once complete, the core design assets could flow seamlessly into the design of our new business cards, document templates and website. A key consideration for our website was not shying away from communicating our ‘Why?’, having our purpose as the hero. At the same time, making sure it was quick and easy to connect the dots between ‘why we exist’ to ‘what we do’ – Episafe, Epistudios and Epihiub. For the user, from a navigational perspective, this had to be seamless and intuitive.
Service Design. A big part of the way we operate and conduct a project is being clear and transparent about the project’s methodology from start to finish. Demonstrating and visualising our process for the client is, in a sense, a creative exercise. We’re designing the scope in a way that best communicates to the client each key step, from kickoff through to completion. To achieve this, we custom designed our own set of unique icons which represent all the aspects of a project cycle for example; planning, client meetings, site visits, filming, editing, training, client review, project launch, rollout etc. Within the ‘Project Snapshots’ the use of these simple flow diagrams can be seen. Our project snapshots in general are an overt method and vehicle for demonstrating exactly how we’ve offered value to our client’s through concise case-studies.
“The most challenging projects are always your own. Being a company so focused on great design and keeping things simple, our new branding identity had to embody this in every way”
James Teakle Epigroup Director
Brainstorming and Collaboration
Website design and build
Review and approval